Editorial Voice & Beat

Generic AI copy is easy to spot. Powerblog avoids it by writing to a voice profile you define once and reuse on every run.

Audience: Describe who you write for so stories are pitched at the right level and angle.

Voice and tone: Set the personality and attitude of your newsroom, from authoritative and analytical to friendly and casual.

Writing style: Guide structure and pacing, whether you prefer concise explainers or longer narrative pieces.

Positioning: Capture how you want to be seen in your market so coverage reinforces your brand.

Voice controls how stories read. Your beat controls which stories get written in the first place.

Primary and secondary beats: Name the topics your newsroom owns so discovery and drafting stay on-topic.

Coverage philosophy: Explain which stories are worth covering and which to skip, so the newsroom mirrors your editorial judgment.

Brand mention policy: Set the rules for how and when your brand appears in a story.

Your knowledge base and editorial policy are pulled in on every run, so drafts reflect what your team actually knows and believes.