Google Business Profile

Businesses with complete profiles are 70% more likely to attract visits and 50% more likely to lead to purchase consideration. For location-based searches ("coffee near me," "dentist downtown"), Google displays a Local Pack showing the top 3 businesses with a map, and GBP optimization is the primary factor determining this placement.

Accurate category selection: The wrong primary category prevents you from appearing in relevant searches. Choose the category that most precisely matches your core offering.

NAP consistency: Name, Address, and Phone number must be identical across your website, directories, and all online listings. Consistent NAP signals legitimacy to Google.

Review management: Actively respond to customer reviews and encourage positive ones. Review count and rating directly influence Local Pack rankings.

Regular posts: Use GBP Posts to share promotions, events, and updates, increasing engagement and visibility.

Local SEO comprises three pillars:

1. GBP optimization, Business info accuracy, reviews, categories
2. On-page local optimization, Local keywords, LocalBusiness Schema markup
3. Local citations, Consistent NAP across external directories